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Life Coaching. What's that all about?

A question we are often asked is will Life Coaching help me? The answer, of course, is that it very much depends on whether you want it to. To fully understand how a life coach can help you let's look at what we do.



A life coach is someone who helps you work out what it is you want to do or achieve. We help you identify, and then reach a goal. Or help you to make a change in your life. We help you gain a different perspective on a problem or issue, then work with you to start taking action to achieve those goals or make that change.


We do that by adopting differing roles. Initially, we are a listener. Listening to what you are saying, how you are saying it, and also what you are not saying. Then working with you we diagnose what the issue or goals are. We then can become a motivator (like a personal fitness trainer in many ways) working with you to get you started and moving through the gears of change. Life coaches can also operate on a deeper level. We work with you to identify your life’s purpose, or who you want to be. Once that is clear we help you decide on the strategies and plans that will get you where you want to be. By staying in contact with you along your journey, we help you keep up the momentum and achieve milestones. So, in short:

  • We listen

  • We identify the goals or issues you want to work on

  • We help you achieve those goals with support and motivation

  • We act as a guarantor that it is OK to take those actions

But we won’t give you an off-the-shelf answer. We don’t find solutions for you. And we don’t give you advice. We help you find the solutions and direct you to advice if you want it. We are also not counsellors helping you get past a mental health trauma.


So why use a life coach? First off people from every walk of life use life coaches. Creative people when they get stuck; business people thinking around issues; people looking at their careers; people at home rethinking their lives; people who need a little help in sorting out priorities; and people thinking of starting a business. And here are 10 reasons people do so.


  1. You know what you want to achieve – you just have trouble following through.

  2. You know what you want to achieve but are unsure or something holds you back.

  3. You want to do something, but you simply don’t know where to begin.

  4. You have been through a difficult experience and need a way out of a negative frame of mind.

  5. You don’t know what you want – you just know that something needs to change.

  6. Your life feels chaotic (finances, health, relationships, career, or business) and is in a mess.

  7. You recognise the need to change. You don’t what or how.

  8. You have a dream, but your friends and family aren’t supporting you.

  9. Something has happened. You are lost and feel like all hope is gone.

  10. You lost your job and not sure what to do next.


If any of these apply, drop us a line at info@tqtribe.com for a free first conversation, and we can take it from there.

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